Logo Design

Logo Design

A brand is not just a logo, a website or your business cards...it’s an experience.

Joy Hull
re-tweet - author unknown.

RGB Fill

Fill is a graphic design term as well as my name, Phil. The term was burned into my head while earning my Bachelors degree, so I decided to use it as my badge of honor. It also shows that I have a sense of humor and a fun side. The clean, crisp lines and lettering represent my love of typography along with practical practical personality.

  • Primary Logo - For use on light colored backgrounds
  • Secondary Logo - For use on most backgrounds and for added color when a design calls for it.

CutZy Art

Tech Modern Fine Artist, CutZy McCall,  contracted me for branding and marketing help. The goal was to transform her passion for art into a business. As a writer, artist and future clothing designer, she sought a differentiation between her personal brand and any sub-brands. The resulting logo designs are used in her branding collateral.

Unique HCS

The owner wanted a re-branding of his company. The original logo was confusing. To some, it looked like an ear, to others - a woman with her arm up to her head. The solution was to create an icon that represented health. Leaves are symbolic of life, and red the life's blood or health - as in "in the red". The word healthcare was also broken apart, as it's components "health" and "care" were more inclusive of the company's services and mission.


  • Primary Logo - Unique HCS, company brand
  • Additional Logo - Life Point Senior Services, sub-brand/product
  • Additional Logo - Safe Steps, sub-brand/service

The Madhouse Coffee

The client's request was for a logo that was bright, bold and intense...much like coffee itself. He was a fan of Basquiat, Keith Herring and others; so his love of art had to come through in the design. Ultimately, this logo design was a success and is used in all of his branding materials.

Mr. Greenbeans

This is logo design concept for a "green" coffee house. The startup will provide a healthy, nutritious and organic alternative to the traditional coffee chains. The logo represents a natural feel, with the brightness of a green coffee bean, along with a rich, organic brown to create the final design.

  • Primary Logo - mr. greenbeans

Universal Touch

This client's request was for a logo design that complimented her business of sound therapy, natural healing and spirituality. The client had clear ideas of color choices and the use of  her avatar - the "S" looking element in the center of the design. Given the clients direction, the logo went through several iterations to finally become the one presented. It includes an orb of light with the universal lotus symbol.

  • Teal Version - Light Background Color Usage
  • Lavender Version - Dark Background Color Usage