Your brand is what people say
about you when you are not in the room.
ceo of amazon.com, inc.
This brand identity campaign was for a business startup, Simply Print 3D. It required extensive market research to develop the brand's direction, target audience and marketing pieces, including the logo and brand colors. While every brand is different, all of these elements, and more, need to be taken into consideration when developing a brand.
The brand identity of this company went through several iterations. Design choices included everything from natural and organic, to targeting children and finally to this one with a nostalgic feeling. By utilizing a research and marketing phase, a professional graphic designer can identify the brand that consumers want and develop it into the brand the company can then offer to build recognition and brand loyalty.
This coffee house brand identity package needed to have an energetic vibe, mimicking the effects of the coffee they serve. It needed to be bold, bright and vibrant, all words to once again describe the coffee. With art from Basquiat and Keith Haring as the client's inspiration, the final pieces were developed and implemented to promote his company and brand.
Logo Design, Brochure/Menu, POS Displays, Business Card, Rewards Cards, Pastry Signage and Window Displays/Posters.