Fill is a graphic design term and also the name of the client - Phil. The client wanted something that was a play on words of the two, to show his sense of humor and fun side. The clean, crisp lines and lettering represent the clients love of typography along with his practical personality.
- Primary Logo - For use on light colored backgrounds
- Secondary Logo - For use on most backgrounds and for added color when a design calls for it.
Tech Modern Fine Artist, CutZy McCall needed branding and marketing help to transform her passion for art into a business. As a writer, an artist and future clothing designer, she needed differentiation between her brand and her sub-brands. The resulting logo designs were/are used in her branding collateral.
- Primary Logo - CutZy McCall, personal brand
- Secondary Logo - CutZy Art, product/service
The owner wanted a re-branding of his company. The original logo was confusing. To some, it looked like an ear, to others - a woman with her arm up to her head. The solution was to create an icon that represented health. Leaves are symbolic of life, and red the life's blood or health - as in "in the red". The word healthcare was also broken apart, as it's components "health" and "care" were more inclusive of the company's services and mission.
- Primary Logo - Unique HCS, company brand
- Additional Logo - Life Point Senior Services, sub-brand/product
- Additional Logo - Safe Steps, sub-brand/service
The client wanted a logo design that complimented her business of sound therapy, natural healing and spirituality. The client had clear ideas of color choices and directed me to use her avatar - the "S" looking element in the center of the design. Given the clients direction, the logo went through several iterations to finally become this one. It includes an orb of light/color with the universal lotus symbol. The client was happy with the outcome and approved and is using the current logo.
- Teal Version - Light Background Color Usage
- Lavender Version - Dark Background Color Usage
The Madhouse Coffee
The client wanted a logo that was bright, bold and intense...much like coffee itself. He was a fan of Basquiat, Keith Herring and others and wanted that love of art to come through in the design. Ultimately, the design was a success and used in a variety of branding pieces.
Logo Design - Concept
This logo design concept was/is for a "green" coffee house. The startup will provide a healthy, nutritious and organic alternative to the traditional coffee chains. The logo needed to represent a natural feel, so the green coffee bean was used, along with a rich, organic brown to create the final design.