Branding and Identity

Simply Print 3D

This branding campaign, for the business startup Simply Print 3D, required extensive market research to develop the brand's direction, target audience and marketing pieces, including the logo and brand colors. While every brand is different, all of these elements, and more, need to be taken into consideration when developing a brand.

Branding & Identity


The brand's identity went through several iterations that went from natural and organic, to targeting children and then to one with a feeling of nostalgia. Going through the research and marketing phase, a professional graphic designer can identify the brand the consumers want and develop it into the brand the client can offer to build recognition and brand loyalty.

Logo Design, Brochure/Menu, POS Displays, Business Card, Rewards Cards, Pastry Signage and Window Displays/Posters.

Branding And Identity

The Madhouse Coffee

The coffee house brand needed to have an energetic vibe, mimicking the effects of the coffee they serve. It needed to be bold, bright and vibrant, all words to once again describe the coffee. With art from Basquiat and Keith Haring as the client's inspiration, the final pieces were developed and implemented to promote his company and brand.